Managing your reputation online with SEO fundamentals

A talk by Lianna Kissinger Virizlay
Director of Performance Marketing (UK & ROW), Investis Digital

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About this talk

Most people form their first impression of your brand online – especially in the age of Covid-19. Unfortunately, 28% of people will stop using a brand after hearing something negative in the news, while finding one negative article in the SERP will prevent 22% of people from buying a product or service they were considering. Four or more negative articles, and you could lose up to 70% of potential customers.

Negative reviews, press and opinions are often beyond a brand’s control, so focusing on what you can control is key to managing your online reputation.

Join this session to learn exactly what reputation management is and how specific SEO tactics can help you build a better reputation online.

Lianna will dive into practical examples of reputation management in action, explore which ranking factors should be addressed in a good reputation management program, and the right approach to get long-lasting results.

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