A talk by Katherine Ong
Owner,
WO Strategies LLC
Categories covered by this talk
About this talk
Do you know how your brand is currently represented in voice search? Is your SEO program monitoring and increasing your voice presence?
In this session, you’ll learn how to audit your brand’s voice footprint. You’ll also learn about which parts of the answers supplied by voice devices are elements that you can influence with your SEO program. We’ll walk through which search engine supplies which voice device and what unique tactics per search engine you can deploy to more effectively control your brand’s presence in voice answers.
Participants will learn:
- How to audit your brand and topic to see if a voice search optimization project should be prioritized for your brand.
- Which data sources each voice device uses to supply its answers, and which you can influence.
- How to create a plan to improve your voice search results via your SEO program.
- How to tie your voice search goals to measurable outcomes, and what you can measure with voice search.
