Content for People and for Google

A talk by Olga Andrienko
Head of Global Marketing, SEMrush

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About this talk

SEMrush has analyzed 700,000+ blog posts to find the perfect content formula. The report also reveals the survey results from 1200 content marketers on their content marketing strategies, goals, budgets, challenges, and metrics.

After this session, you’ll be able to: Set proper goals, metrics and distribution channels for your content. Create a perfect content piece that readers and Google will love; Improve your content workflow using a detailed action plan.

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